IT’S AN INVESTMENT…

“I want to do what I do….”

Probably the easiest word to hear when you get started Streaming but hardest to understand is “Investment”.

What are you investing? Money. Time. Emotion. Space. Usually all of these become intertwined.

Money - Most streamers realize, “I need a computer of some sort that does what I need it to do for me to stream.” Bare minimum you also need a mic and a camera. At the other end if you really want to get into it? A website, advertisement, a greenscreen, software, subscription services to music and video or hiring pros to make intros, and maybe more. Some streamers even rent studio or make their own.

Time - If it is your channel, bare minimum for every hour in front of a camera is one hour away from it working on your product. Then there’s attending lectures, conventions, talking with other streamers, learning the craft... And the reality that if you are just starting, experts (specifically the mega-hosting company Libsyn and more) say you are looking at investing 3 years of consistency before you see a return on investment - and even then you have to be the first, the best (or high quality), or unique amongst your peers for that time period.

Emotion - You want to be watched. What if no one watches? What if those you think you can count on don’t show? What if what you are trying to get out of streaming just isn’t there (fame, popularity, exposure, community, money on the investment, etc)?

Space - Streaming is going to take up space and bring people into your space. That distance that comes with anonymity disappears.

If you’re going to get into streaming ultimately you’re going to need to find a way to address every part of Investing and whether or not this is what you really want to do.

If you do: go for it and do it because you want to do it!